We’re a team that loves working together to solve difficult problems for users. But one of the things we’ve always found harder than it should be is building organization-wide alignment around a shared direction. This has been true at fast-moving startups as well as large-scale organizations like Google, Salesforce, and VMware.

In past roles, we’ve created workarounds to bridge disconnected processes and connect siloed systems of record in order to strengthen customer focus and deepen cross-functional collaboration. And we’ve seen the benefits. We know that when everyone is rowing in the same direction – and it’s grounded in the customer experience – teams accomplish so much more.